Question 1

What does KingBrains do?

Accepted Answer

KingBrains (Beijing) is an EEG biofeedback training centre for children, teenagers and adults aged 6 and above. We combine internationally recognised neurofeedback techniques with a localised teaching framework, offering programs around five themes: attention, memory, reading and writing, emotion regulation and positive parenting. We do not provide medical diagnosis or treatment. All programs aim to support cognitive skills and self-regulation, and are guided one-on-one by trained coaches. To learn about each program, see /en/courses/attention, /en/courses/memory, /en/courses/reading, /en/courses/emotion or /en/courses/positive-discipline. You can also call +86 400-006-2056.

Question 2

What does the attention training program involve?

Accepted Answer

The attention program uses EEG biofeedback equipment to monitor the learner's state of focus and relaxation in real time, turning those brainwave signals into an on-screen game or exercise. By actively steering their own brainwaves, learners gradually build sustained attention, selective attention and resistance to distraction. Every session is guided one-on-one by a coach and combines hand-eye coordination, visual-auditory tracking and working-memory tasks in a step-by-step progression. Families receive a report at the end of each stage showing how the learner is progressing. See /en/courses/attention for details.

Question 3

What is covered in the memory training program?

Accepted Answer

The memory program is built around three levels: working memory, short-term memory and long-term memory. Typical exercises include digit span, spatial position recall, reproducing figure sequences, retrieving details from a story and retelling a scenario. The aim is a systematic set of memory strategies rather than rote repetition. EEG biofeedback helps learners complete these exercises in a brain state suited to the task, so that encoding is more stable. Training is normally planned week by week, and every learner has a stage review so difficulty can be adjusted in good time. See /en/courses/memory for details.

Question 4

Which children is the reading and writing program for?

Accepted Answer

The reading and writing program is mainly aimed at children who read slowly or skip words and lines; who struggle with longer texts and miss the main points; who make frequent mistakes when writing or write very slowly; or who show little interest in reading and put off their homework. The program links visual tracking, auditory discrimination, language comprehension and written organisation, using EEG biofeedback so that reading and expression tasks are done in a focused state. Over time this builds sensitivity to text and the ability to organise ideas. We suggest talking through what you observe at home with a coach before enrolling. Full description at /en/courses/reading.

Question 5

How does the emotion and self-regulation program work?

Accepted Answer

The emotion and self-regulation program combines EEG biofeedback, relaxation practice and guided conversation to help learners recognise the bodily signals of stress, anxiety and mood swings, and to build their own regulation strategies. Typical exercises include paced breathing, guided relaxation with brainwave feedback, and reflecting on real situations afterwards. Our aim is to strengthen emotional awareness and coping skills; the program is not a substitute for professional counselling or medical care. If a child's emotional difficulties persist, we recommend seeking an assessment from a qualified mental-health or medical service alongside the training. See /en/courses/emotion for details.

Question 6

What does the positive-discipline parenting workshop address?

Accepted Answer

The positive-discipline workshop is for parents of children aged 6 and above. Its goal is to help families settle on a calm, workable way of communicating at home. It does not deal with the child's training tasks directly; instead it starts from the home environment, the parent-child relationship and everyday agreements, so that parents can face common challenges — procrastination, talking back, emotional outbursts — with more composure. Topics include reading the need behind a behaviour, setting effective rules and consequences, judging how to praise and how to correct, and running family meetings and shared decisions. Sessions run as small-group discussion with case practice. A parent attending the workshop while their child attends training reinforces both. Details at /en/courses/positive-discipline.

Question 7

What does a typical training cycle look like?

Accepted Answer

Every learner starts with a baseline assessment that combines cognitive testing, behavioural observation and a parent interview. Based on this, the coach designs a personalised training plan. A regular session usually lasts 50–60 minutes and follows this flow: Sign-in and a brief check on the learner's state; EEG sensors are placed and the learner begins the training tasks; The coach stays with the learner and adjusts difficulty in real time; After class, the learner receives a session report and home practice suggestions. Training is organised into stages. At the end of each stage we review the learner's progress with the family and decide together whether to continue, deepen or pause the program.

Question 8

How often and for how long should training run?

Accepted Answer

We suggest two to three sessions a week, 50–60 minutes each, without long interruptions. That rhythm is enough for the brain to consolidate what it practises, while leaving the learner's schoolwork and rest largely untouched. A full training cycle usually runs two to six months. The exact length is set individually, based on the initial assessment, the learner's age and the goals agreed with the family. If a major exam or a long holiday is coming up, the pace can be adjusted with the coach so that fatigue does not build up. Progress is tracked at every stage review, so families can decide together whether to continue, go deeper or pause.

Question 9

How long before training shows results?

Accepted Answer

Training is a gradual process, and every learner starts from a different point, so we do not promise results after a fixed number of sessions. Most learners begin to show observable changes — in class, in how quickly homework gets done, or in emotional steadiness — after one to two months of consistent training, and families can compare the specific indicators at each stage review. Please note: EEG biofeedback training works on cognitive skills and self-regulation. It is not a medical service, and we make no absolute claims about any condition. If significant difficulties remain outside the training room, we suggest staying in touch with the child's teachers and with a qualified mental-health or medical service. If you have questions about progress, you can arrange a talk with the coach at any time or call +86 400-006-2056.

Question 10

How are fees and program formats arranged?

Accepted Answer

We offer one-on-one training, small-group sessions and parenting workshops. Pricing is based on the training stage and the number of sessions, and is quoted individually after the initial assessment, so we do not publish a single rate sheet on the website. To get a detailed plan, you can: Call +86 400-006-2056 and a counsellor will advise based on the learner's situation; Leave your contact details on the /en/contact page and we will call you back; Visit our centre for an on-site assessment and review the plan and fees in person. All fees are itemised in writing before any agreement is signed; we do not add hidden charges.

Question 11

Which age groups can take part in the training?

Accepted Answer

Our programs are designed for learners aged 6 and above, with a different emphasis at each stage: Ages 6–9: attention, visual-auditory coordination and habit building, supported by the parenting workshop; Ages 10–14: study methods, memory strategies and emotion regulation, in step with growing academic demands; Ages 15–18: intensity adjusted around exam schedules, with a focus on time management and coping with pressure; Adults: commonly used to support workplace focus, emotion management and continued learning. Whether a program is a good fit is confirmed with the family during the initial assessment. If there are particular circumstances (a physical or sensory impairment, for example), please tell us in advance so we can make reasonable arrangements.

Question 12

What does it take to become a KingBrains franchise partner?

Accepted Answer

We welcome partners who share our educational values and have a solid operational base. Common prerequisites include: Holding a valid education or training licence in your jurisdiction, or being willing to complete the required licensing process; A stable training space (typically 80 m² or more) and a basic operational team; Willingness to follow head-office training standards, supervision and data integration; Alignment with our principle of evidence-based training and never overstating outcomes. Specific franchise terms, initial investment, equipment list and training schedule are negotiated case by case, depending on city and venue. Submit your interest at /en/franchise or call our partnerships team at +86 400-006-2056.

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